The Time for Kindness campaign was brought on to help those in need. Specifically by helping the less fortunate at Boyle Street. Propositioned by the owner and operator of Arcadia Bar, the Time for Kindness campaign promised that for every pint sold at Arcadia during the summer, a bottle of water would be given to the Boyle Street. It has also become a staple of any fundraiser or promotion that benefits the less fortunate at Arcadia Bar, including the one listed below for the Stollery and a fundraiser for the Boyle Street Block Party which helped feed the wonderful men and women at Boyle Street Community Services. At the request of Arcadia Bar owner and many throughout the community September 11th will now be Be More Kind Day in the City of Edmonton. And this design has been used to help promote being kind to others and a greater appreciation for the people around us.